Since 1983, Comp Pro Med has been solely focused on developing a world class, customer-centric LIS. The value model of the Polytech LIS software is centered around three critical areas: product quality, unmatched support and transparent pricing.
Comp Pro Med was struggling to generate qualified leads and nurture their leads through the sales process.
RD Marketing designed a new marketing strategy to help Comp Pro Med target their ideal customer, the lab manager. We built a new website, started an email marketing campaign, implemented online advertising and helped create a sales department.
Since working with RD Marketing, Comp Pro Med has increased their lead pipeline over 300%. The company has closed more new accounts than in the prior 5 years.