Marketing Process

Our Process

We believe in building a strategy that’s right for your business. Starting with the big picture, we work out the best way to implement, analyze and optimize your marketing strategy.

Our job is to build off your expertise to create an effective marketing program. By following our process, we ensure we have all the information and input we need to successfully market your business.

Our Typical Workflow

Strategy Development

The marketing roadmap

The marketing strategy shapes and guides our activities.

Analysis of Your Current Marketing Program

What works, what doesn't and why

We analyze your current marketing program and evaluate its strengths, weaknesses and opportunities.

Market Analysis

What's happening in your market

We analyze your current market and the direction it could take in the future. This provides a roadmap for your business.

Competitive Landscape

Your competitors, their strengths and weaknesses

You can be successful in your market by differentiating from your competitors. We get to know you competitors and how to make you stand out from them.

Customer Personas

Your ideal customers and what makes them tick

Marketing is increasingly about tailoring your messages to attract the customers that provide the most value to your business. We profile your best customers and design ways to attract more buyers like them.

Messaging

The right messages make a huge difference

Often the key to a successful marketing program is clarity. Clearly communicating the benefits of your product or service helps prospects to grasp what’s in it for them.

Program Design

An ideal program custom designed for your business

Marketing is not a one size fits all. We tailor a marketing program to fit your unique needs. We’ve worked with companies in a wide range of industries, so we use our diverse skill set to create a program that’s right for you.

Program Implementation

A designed rollout of high value tactics

We create a series of assets to rollout into your marketing program. Using selected tactics, we look to leverage the highest value opportunities to drive your business growth.

Program Analysis

What works and why

We constantly evaluate the data from your program and evaluate the results. We engage with your company as if it’s our own, making sure the goals we set are met and often exceeded.

Program Optimization

Doing more of what works

Marketing programs need to be nurtured to grow and thrive. Using the data, we push the areas of success within your program. We are constantly seeking new opportunities to maximize the results.

Need Help with Your Marketing?

Request a free marketing analysis to find out how we can help you grow your business.