Web Site Development and Marketing

Web sites continue to play an increasingly important role in the marketing mix for most companies. An effective web site plays a number of roles. It can inform your visitors about your products and/or services, help you get leads, make sales and build your brand.

To be effective your web site must have four essential elements:

1. Design: Your web site communicates your brand. It should reflect how you want to be perceived by your target market. Your visitors will often decide within 10 seconds whether to continue of leave your site, based often on its design.
2. Usability: Your customers and prospects should be able to easily navigate your site. They should be able find what they want and take the appropriate action.
3. Communication: Your site should communicate your core messages to your target market. Your visitors should understand what you do and how it will benefit them.
4. Marketing: Even if you get the first three elements perfect, it won't matter without traffic to your site. Too often companies assume the traffic will come to their site. Instead, we actively market your site to bring in targeted traffic.

At RD Marketing, we have been building effective web sites since 1997. We understand how to maximize the key elements of effective web site design to create your unique position on the web. Our successful marketing techniques are applied to each site we create.

Sample Web Sites Designed and Marketed:				Sample Web Sites Marketed:
African Treasures	Human			Stanford Center for Professional Development ProjectConnections 42, Inc. Marin Biologic Laboratories Global Brain 2K Medical SongPeddler
Gary Spratt Fine Art	JSMA
Eventech	Knickerbockers' Catering
Awards USA