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Search Engine Optimization Services
Optimizing a site for the search engines
provides a long-term approach to getting your site into the
top of the search results. Once your site is listed at the
top of the results for searches on targeted keywords, your
prospects can quickly and easily find you. You can't make
a sale, if your prospects don't know you exist.
A Note About Search Engines
The first thing to note is that there are
search engines and search directories. Google is a search engine,
it crawls the web to find web sites to return in their search
results. Search directories, like Yahoo, have human editors
who get web sites submitted to them and they add them to the
directory if appropriate. In addition, search engines often
get their results from each other. For instance, Yahoo displays
results both from their own directory and from Google.
Search engines like Google crawl, or spider
the web to develop their search results. They crawl a web
site by viewing and cataloging the underlying code of the
site. They then determine what words are on the site, so that
when a Google search is made, they can return what they believe
to be the most relevant results. Users then most often click
to sites among the first pages of those results.
Choosing Keywords and Key Phrases
The first step in an optimization campaign
is choosing the right keywords. The goal is to choose keywords
that have sufficient traffic to get you in front of your prospects
and ideally have little competition from other sites for those
searches. In some cases, it may be important to utilize paid
placement to guarantee your position.
We work with our clients to find that optimized
set of keywords and phrases. We research how often those words
get searched and the optimal phrases for each target area.
Further, we look at the competition for the key phrases to
find the best options for your company.
Placing Keywords and Key Phrases on Your Site
Once the right keywords are in place it is
important that they are assembled in code of your site. The
first place to use these words is in the body copy for each
page. Typically, you want at least 250-350 words of copy with
the keywords included at the proper density. Further optimization
involves incorporating the keywords into the meta-tag descriptions
and titles of your pages, along with the alt-tags of images,
links and similar locations. All of these techniques, when successfully
implemented can provide great return.
We write copy for our clients to get the optimal
placement of the key phrases on the web site. Through our
researcha nd experience we know how to write for the search
engines and the techniques to get you to the top of the results.
The visitors to your site and search engines both love good
content and we help you develop the contant that works for
both.
Getting Your Optimized Site into the Search Engines
Once your site is optimized, it needs to
get into the search engines so that you can get found. Each
search engine, or directory has its own method of finding and
adding sites to its index. Further, the search engines share
their results. For example, Yahoo shows results from its own
directory, from Google and from Inktomi, which they recently
purchased.
We focus on getting your site into the top four
search engines - Google, Yahoo, AOL and MSN. Next we get into
the second tier on major engines including: Lycos, Netscape,
AltaVista, Teoma, Ask Jeeves, All the Web, Excite and others.
Some of these engines and directories require payment to get
included. We work within your budget the get the widest possible
coverage in all of the major engines.
The search engines are also continually
updating their databases to keep the results fresh. It is
important to monitor your results in the major engines and
make any necessary adjusts that will help maintain your positions.
If you need with your search engine optimization,
contact us to discuss how we can
provide search engine optimization services that get you to
the top.
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