Search Engine Advertising

A good supplement to a thorough search engine optimization program and link building effort is to use search engine advertising. The programs, often called pay-per-click advertising, put your chosen search terms on the top search pages. This is a great way to guarantee that your site shows up on these top pages and also a great way to generate traffic to your site, often for as little as .05 per click-though. It also significantly expands your reach by enabling your site to be shown for thousands of different searches.

We have been helping our clients achieve significant results on these programs using both Google AdWords Select and Overture. By using both of these services, we are able to cover 90% of the search engine traffic from all of the major engines including, Google, Yahoo, AOL, MSN and others. We write the copy and choose the best terms to get you highly targeted, qualified traffic to your site.

Google uses a unique formula of bid price and click-through rate to determine the position of your ad. Since the Google ads have limited room for text, getting the right copy is the key to a high click-through rate. We develop both the keywords and the copy for our clients. We look for those high traffic areas with few advertisers to get you great results at a lower cost. For more information about the Google AdWords program see our resources page.

Overture utilizes a pure bid for placement program. If you want the top spot for a given term, you'll need to bid the highest for it. However, we have found that Overture also has good bargains on some high traffic terms with few advertisers. We build your program and manage it to get the best value for your advertising investment.

As with any program it's important to track the effectiveness. We work with you to track your advertising program throughout the sales process to maximize your return on investment.